Google front cover mock-up

This is my mock-up using images I have found on Google images. I think this is a fairly good mock-up although some things are in the wrong place and it is just a rough mock. 

After completing my first draft using original images, I have found that this actually looks better because the darker colour-corrected main image contrast the magazine conventions more and make them stand out to the consumer. I also have used a picture of Rudimental's album cover to show the consumer what that sell line is about. I have not done this on my first draft because I have to use original images. I have also used a picture of John Newman on this mock-up because it tells the consumer who he is and it also makes the cover look less bland. I have also not done this on my first draft so that is another reason why I think this mock-up is better than my first draft. Furthermore, the main image of Avicii in-concert looks a lot better than my main image on my draft because because the magazine conventions fit around this picture really well, whereas on my draft, they don't look very good because of a poor, amateur-looking image.

Contents page draft 1

This is the first draft of my contents page. At the top, the masthead will be on the left, the date in the middle and the title of the page, "Contents", will be situated on the right. The main image will be placed on the left side of the page so I can place the page numbers and information about them pages on the right. I will also have a recent album's track list along with some information along the bottom of the page.

Front page draft 1

This is the first draft of my front cover. The masthead will be at the top of the page with a skyline just above it. The main image will fill the whole of the page. The main image will be of a friend pretending to be John Newman and the teller will tell the consumer that it is him. 

Price of my magazine

I have researched prices of magazines and they tend to be around the £3 mark. I will price my magazine at £2.99 because it is a marketing trick which makes it sound a lot cheaper and tempts people more into to buying products that end with 99. I researched this marketing trick and people associate products ending with 99 with discounts and special offers so they are more likely to but it. Researchers in France found that a pizza which was lowered from €8 to €7.99 caused sales to rise by around 15% so it shows that this trick works.

Dance music sub-genre artists

These are some well known artists who make music in a sub-genre of dance music such as breakbeat, liquid funk and house

• John Newman - breakbeat - "Love me again", "Cheating".
• Rudimental - Drum and base, Liquid funk - "Feel the love", "Not giving in".
• Calvin Harris - Electro house, progressive house, synthpop, nu-disco - "Thinking about you", "I'm not alone".
• Ne-Yo - Dance-pop - "Closer"
• Alex Clare - drum and bass, dubstep, electro house - "Too Close"
• The Chemical Brothers - Alternative dance, techno - "Galvanize"
• Fatboy Slim - Trip hop - "Eat Sleep Rave Repeat"

Examples of their music:

John Newman - Love Me Again

This was Newman's debut single and was a number one hit in the UK. It reached number one on the  7th of July 2013 but only managed one week at number one. It also peaked at number 25 in the US Billboard top 40.

This song was written by Newman and Steve Booker who also produced it along with Mike Spencer.
There were two music videos produced for this track, both with elements of Northern soul dancing. One version, which is below this text, was directed by Vaughan Arnell and is based on the classic love story, Romeo and Juliet. The second version features Newman, backed by musicians, singing in a dim-lit room. There has also been a number of remixes made of this track by Kove, Gemini, Ejeca and Love thy brother. The sub-genres of this song are Pop, Breakbeat and Northern Soul.

Newman's debut album "Tribute" features 11 songs including the three singles "Love Me Again", "Cheating" and "Losing Sleep". The album was released in the UK on 14th October 2013 and peaked at number one in the UK chart. "Tribute" was released in America on 7th January 2014 and went straight to number 5 in the  Official US album chart.

Rudimental - Right Here

This track is by british electronic quartet, Rudimental and features vocals from British singer/songwriter, Foxes. The track was released on the 12th of August 2013 and is the fourth single from their debut studio album, "Home", which was also released in 2013. The song peaked at number 14 in the UK singles chart and peaked at number one in the UK dance chart.

It was produced by Rudimental themselves and written by Rudimental, Johnny Harris and Louisa Rose Allen (Foxes). The five minute nineteen second music video was released onto YouTube on 5th July 2013. The video was shot on location at the Tiger Temple in western Thailand, which is a Buddhist temple. It was directed by Josh Cole who is also responsible for the quartet's music video for their song "Not giving in", which was also shot on location in the shanty towns of the Philippines.

Calvin Harris - I'm not alone

This track is by Scottish DJ and music producer, Calvin Harris. It was released on 6th April 2009 and reached number on the 12 April 2009, knocking Lady Gaga's "Poker Face" off the top spot. It remained at number one for two weeks. "I'm not alone" was succeeded by Tinchy Stryder's "Number 1". This single was the lead single from his second studio album, "Ready for the weekend".

This track was written and produced solely by Harris under the Fly Eye and Columbia labels. When Chris Brown released his single "Yeah 3x", some comparisons were made to "I'm not alone", which led to some controversy and Chris Brown added Harris to the song credits.

The music video for this track was filmed in Oslo, Norway on 6th February 2009 and directed by Christian Holm-Grad. There has been a couple of remixes such as Deadmau5's and Herve's mix.

Fatboy Slim - Eat Sleep Rave Repeat

This is a single by Fatboy Slim and Riva Starr, featuring vocals from Beardyman and was released on 20th June 2013. With help from a remix by Calvin Harris, this track reached number three in the charts, becoming Fatboy Slim's first top ten hit since 2001.

A music video to accompany the release of Harris' remix was released onto YouTube on 22nd October 2013. The track was written by Norman Cook (Fatboy Slim), Stefano Miele and Darren Foreman. It was produced by Fatboy Slim and Riva Starr under the Skint Records label.

What is Dance music?

What is it?

Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a musical arrangement. In terms of performance, the major categories are live dance music and recorded dance music.

Genres within Dance music
 
    There are a lot of sub-genres in dance music dating as far back as the 1910s with ballroom dancing.
     Dance music has evolved massively over the last 110 years.
   
Some examples of subgenres

Breakbeat is both an electronic/dance music and the distinct percussion rythme from which the genre takes its name. It culturally originated in the late 70s in the USA and the late 80s in the UK. Its stylistic origins include Hip hop, freestyle, Miami bass, electro, funk and Turntablism.

In the present day, Breakbeat carries on in the form of regional scenes in the USA and UK. Breakbeats are often used in the production of diverse music genres such as hip hop, jungle or drum and bass, hardcore, UK garage and even pop and rock. Since the 90s, breakbeat has been used a lot as background music to TV adverts as well as in action film soundtracks.

Artists who are known for their Breakbeat music include The Prodigy, Cut La Roc, Fatboy Slim, The Chemical Brothers, The Crystal Method and Propellerheads.

House is a very popular subgenre that originated in Chicago, USA in the early 80s. Its stylistic origins include Boogie, R&B, disco, hi-NRG, New wave, dub, electro, funk, jazz, soul and synthpop.

House had an influence of telling conveying political messages to people who were considered as outcasts of society. It appealed to those who didn't fit into the mainstream American society and was especially celebrated by many black males.

The 2010s saw multiple new sounds in house music from numerous DJs. Sweden saw a huge increase in House music in the form of Sebastian Ingrosso, Axwell, Steve Angello (These three formed the electronic dance music trio Swedish House Mafia), Avicii, Alesso and numerous more. Fusion genres derivative of 2000s progressive house returned to prominence, with the help of DJs such as Calvin Harris, Eric Prydz and Mat Zo.

Trance is another very popular subgenre of electronic dance music that culturally originated in the 90s in Germany. The stylistic origins of Trance music include House, Acid house, Techno, Chill-out, Pop Classical, Film score, Synthpop and Ambient.

The term "Trance" refers to the induced emotional feeling, high, euphoria, chills and uplifting run that listeners experience. One of the characteristics of nearly every trance song is the soft mid-song breakdown, beginning with and occurring after the orchestration is broken down and the rythme tracks fade out rapidly.

Another common characteristic among trance music is the use of vocals often sung by a female voice ranging from mezzo-soprano to soprano sometimes without the verse/chorus structure.

Audience profiling, Demographics and Social Class

Audience Profiling

The age of my target audience is between the ages of 16-30 because people between these ages are the most likely to go out to parties and clubs so they are more likely to enjoy dance music.

My target audience is both men and women because dance music tends to appeal to both sexes.

My magazine will be aimed at a number of racial groups although it will be aimed at a westernised audience because the dance music that will be featured is western and does not appeal at all to easterners.

The audience of dance music are largely young adults and teenagers so they are the kind of people who watch reality TV shows like "The Only Way is Essex" and "Made in Chelsea" so they are into the whole "celebrity culture". Therefore, I will feature stories about things that adhere to this like the artists' lives etc.

Demographics

I will aim my magazine at people in the B, C1, C2, D and E categories because these are the kind of people who go out to clubs and parties although people in the B and C1 categories are usually older which means they are only just in my target age so they are not quite as important as C2, D and E.

Social Class

I will aim my magazine at the Lower middle (C1), Skilled working (C2), Working (D) and those at the lowest level of subsistance (E). The classes D and E usually are not very wealthy so they can't afford to pay a lot every month for a magazine, therefore I will be pricing my magazine at £2.50 and it will be issued monthly which means it would cost them £30 for a year. I have decided to price it at this because it is cheap and most magazines are usually priced at around 2 and 4 pounds.

As they are not very wealthy, they are attracted to free gifts and promotions. I will adhere to this by having a free single from a new artist and a competition to win 2 of 6 tickets to an upcoming concert of their choice.