LIIAR analysis of a magazine front cover

LIIAR Analysis of a magazine front cover

Language: The language used is relevant to the intended audience. For example, the promotional banner in the bottom-right corner refers to an NFL player by his nickname "Big Ben". Most people who aren't sports fans won't know who "Big Ben" is so it is only relevant to sports fans. Also the sub-heading "BCS Champs" is only relevant to sports fans because "BCS" refers to a division of a college championship so as with my first point, non-sports fans probably won't know what this means. If it was intended for a general audience, they would have used a simpler term.

Institution: The institution of this magazine is Sports Illustrated

Ideology: The ideology of this magazine is to give sports fans more information and analysis of the main sports in the USA.

Audience: This magazine has to appeal to sports fans. It does this by using a big, high-quality picture of an American Football player to catch the consumer's eye. The name of the publication is big and in orange because the player on the cover is/was a Florida Gators player and their colours are white, blue and orange so the title represents them.

Representation: